The three figures featured on the RAPIDO logo represent the 3 generations of the ROUSSEAU family.
OVER 55 YEARS OF EXPERIENCE AND INNOVATION IN SERVICE OF ADVENTURE
RAPIDO’s origin lies in the creative mind of Constant ROUSSEAU: in 1961, for his own holidays, he invented and manufactured a canvas folding caravan, resting on a chassis, which could serve as a trailer the rest of the year. Over the space of 30 years, 35,000 units of this innovative model would be produced, with half of them going to export.
With improvements made each year, the folding caravan continued to fascinate and received several awards for its ingenuity including first prize in the Lépine Competition. Pierre ROUSSEAU joined the company in 1976 to work with his father. He very soon thought of designing motorhomes.
The first model left the factory in 1983: this was the Randonneur 410. Aft er his father passed away, Pierre Rousseau took over management of the company in 1985. 1987 represented a real turning point for RAPIDO: the company launched a general range of motorhomes, thereby entering the heart of the market for the first time. RAPIDO then produced low-profile and overcab models and, a little later, a range of A-class models. In 2014, Pierre Rousseau’s son Nicolas joined the company and now manages sales and marketing. The passion for this product has been kindled in a third generation.
A EUROPEAN GROUP, A FRENCH SAVOIR-FAIRE, A FAMILY BUSINESS
RAPIDO has evolved from a high-end French brand into a European group, becoming a market leader in luxury motorhomes. This success is primarily built on RAPIDO’s exacting quality standards and the acquisition of specialised brands in different recreational-vehicle market segments. Nowadays, almost half the production is exported. From 1993 to 2014, the RAPIDO Group gradually expanded with the brands ESTEREL (1993), RAPIDHOME (1998), FLEURETTE (2005), ITINEO (Brand created in 2006), CAMPEREVE (2009), WESTFALIA (2010) and DREAMER (2014). The jewel of the German leisure vehicle industry, WESTFALIA, further strengthens the RAPIDO Group’s European dimension. However, the company has remained a family business, preserving its spirit of craft smanship with genuine attention to detail.